(3 minute read)
Photo credit: Anton Glavas www.antonglavas.com
This is part 1 of the "My Career Change" series. Follow me as I go through my career transition into the digital marketing field (don't worry, I'll still be here as your career coach, too!). Short-term contract work and freelance work are the name-of-the-game in the emerging "gig economy." As your career coach, I'm not just sitting on the sidelines--I'm playing alongside you in the game I teach you to play.
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FYI- This article is for those of you who know what field you want to work in, but aren't sure how to make it happen. If you're still lacking clarity on what you want to do, check out my post on how to figure out what to do with your life.
With that being said, let's dig in.
I'm in the middle of crafting a career transition for myself, where I'll be building a freelancing career in digital marketing from the ground up. On top of my work as a career coach, I often have other contract work going on on the side--I love variety, I feel more secure with multiple sources of income, and in my work as a contractor/freelancer, I can experiment with things to help you (my community) succeed and get work in your own field (or desired field) as a contractor/freelancer as well!
I'm in school right now a couple of evenings a week for a digital marketing program, and I'll be kicking off a new side-career (soon!) as a digital marketer when it's done in mid-September.
Even though I'm still in school, I've already begun with career change step #1: Research.
I've broken this down into 4 parts.
Research part 1
I've written out a list of criteria of what I might want to do when I start looking for work in the digital marketing field (and researching this will help me get even clearer on these criteria):
Now, I'm pretty sure I'll want to work as either an independent freelancer or a consultant (given my independent, entrepreneurial nature), but I've also thrown entry level jobs in there as well--maybe I'll find through my research that's actually a better fit for me (which is the whole point of research!).
Research part 2
I've been perusing job postings in digital marketing, to see what kind of skills and experience are required.
While I don't believe applying to jobs through online job postings is going to lead to much success (I'm sure you're familiar with the overly-competitive nature of job postings and that 70-80% of jobs aren't even posted online), I do believe they can be helpful in terms of gauging what's out there. FreshGigs is my favourite job board for marketing and creative jobs right now (heads up: it's for jobs in Canada only).
Research part 3
I've been doing research online for people who are already successful in the digital marketing field, and who meet my criteria.
I've found LinkedIn is the most effective way to find people--I've even done searches for people who've completed the exact program I'm in right now at school, and who've built successful careers in the digital marketing field upon completion.
LinkedIn even has the option to search people by industries, so you can search for people who've worked in both your current industry, and your desired one... which is great if you are looking for someone else who's done the same career transition as you!
Research part 4
I'm tracking everyone of interest I find on LinkedIn and through google searches in a spreadsheet with some of the following headings: name, job title, company, website, social, how I found out about them, etc.
Then I'm following them on social media, and setting aside 15 minutes every day to do a bit of interaction.
I'll reveal my detailed process for these in part 2, as part of the "My Career Change" series. I'll also share with you WHY I chose to go into digital marketing.
Stay tuned... and yes! I'm sharing my entire process with you, basically giving away my career change process and using myself as a case study.
I encourage you to try out the tools and techniques I share with you as well, and please... let me know how it goes in the comments or in an email!
P.S. - Know someone contemplating a career change? Share the love ツ
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